Challenge
Creating a design that was less generic and more focused on a niche market.
Solution
- Through user testing and critiques from classmates, Stephanie created a brand that targeted people who work in an office setting.
- The package resembles an interoffice envelope, complete with whiteout and sticky notes.
- Click here for NutExactly Design Brief (best viewed on desktop).
Process
Through observing the product in store, using the existing product, and user testing, Stephanie redesigned the packaging and graphics of NutExactly snack bites.
